Search engine optimization (SEO) ethics — it used to be unheard of but these days, it’ll be the only thing that could save your website from being penalized by search engines. There was a story some years back when a major clothing retail brand was banned from Google’s index for 90 long days. As a result, the brand lost its full fiscal quarter’s worth of profit obtained through organic search traffic. This was all because the brand was caught buying huge numbers of links.
Before the wave of updates from search engine algorithms, a majority of websites actually practiced what is known as black hat SEO tactics. The tactics are named so because of their “shady” nature; it’s all very cloak and dagger-like. The whole idea in using such shady tactics was that it purportedly saved webmasters and website owners a lot of time and money in creating content. But the days of lazy SEO are long gone and those who venture to practice such tactics may find themselves penalized and, worse, even doomed to the darkest corners of the World Wide Web.
Here are some SEO practices you might want to avoid:
Don’t turn your website into the Thanksgiving Day turkey by stuffing it with keywords. The idea behind jamming in all the pertinent keywords into online content was that the more these words appeared, the more likely search engines would consider the website as relevant. This age-old practice is no longer relevant in the current web marketing ecosystem. Panda and Penguin updates target websites that produce low-quality, keyword-stuffed content that do little to inform and engage online readers. While your content still needs to incorporate keywords, they should be produced in a way that is meant for actual people to read. Get yourself certified in 70-413 Certification. There is 100% passing guarantee. Buy 70-685 Exam training material to get better exam results using our quality material.
The Invisible Text
Also known as copying or stealing content from other, perhaps more reputable websites. This may well be the most unethical form of SEO practice because essentially it’s copyright infringement. It can make a website appear as though it has plenty of content to offer and seem like it never falters on updating its website. According to Google, scraped content, even if it is of good quality, will not provide added value to website visitors.
Other SEO tactics considered as outlawed are cloaking, buying links, using doorway passages, and automatically generated content. Basically, all these tactics cater to search engines — not to actual website visitors. They provide no benefits to consumers. And when used still to this day, they can get websites removed from search engine indexes and get kicked off search results. In other words, nothing good can come out of executing shady, lazy SEO tactics.
It’s high time for your business to leave the dark side of SEO and for it to embrace the bright lights of better SEO techniques. From high-quality content that provides better value to consumers to better website design that generates organic traffic, using ethical SEO tactics today will create better results.
Reese Mae Pattison is a marketing specialist who has passion for the latest trends and best approaches to a successful online business. She currently works for http://www.seopartner.com/ – a website that provides suitable search engine optimization campaigns on one’s business through its high quality content creation and distribution service packages.