If you consider running a blog, the platforms that spring to thoughts would possibly embody WordPress and Tumblr. With over 30% of internet sites utilizing WordPress, it’s secure to say that they’ve the market share.
However what about Tumblr? Does it measure as much as the WordPress juggernaut and what can bloggers anticipate from this platform that rivals WordPress’s providing?
On this publish, we’re going to take a look at the professionals and cons of each platforms. And once we say WordPress, we’re referring to WordPress.org – the self-hosted model.
In comparison with WordPress, Tumblr is a a lot youthful running a blog platform. Tumblr was based in 2007, however it wasn’t till Yahoo bought it again in 2013 that it began to realize far more momentum.
In 2017, Tumblr was within the fingers of Verizon, a wi-fi telecommunications firm who purchased out yahoo.
Tumblr typically touts itself as the best manner for individuals to rapidly publish content material. Customers can immediately join with one another on the community, creating a robust sense of group. And with over 300 million blogs on Tumblr, the group is flourishing.
A brand new improvement of curiosity, nevertheless, may see issues change for Tumblr sooner or later. It has now reportedly been bought to Automattic, the corporate behind WordPress. Automattic CEO Matt Mullenweg said of the sale:
There’s lots of overlap between WordPress.com and Tumblr. I’m actually glad that that is the way it ended up. It was a tough course of. – The Verge.
When working a weblog, the dashboard is the place you’ll spend lots of your time. You’ll need it to be simple to navigate and easy in fashion. What’s extra, it must be simple to publish content material rapidly.
Tumblr’s dashboard is extremely easy, which is right should you don’t need to spend ages discovering what you’re searching for.
You’ll be able to rapidly create a publish of any media kind with only a few clicks by way of the strip alongside the highest of the web page. A sidebar on the proper, recommends blogs so that you can observe with a single click on, and content material you would possibly discover attention-grabbing sufficient to reblog.
The centre column gives a feed of content material from blogs you already observe, with a couple of recommendations thrown into the combo.
Additional to this, design, messaging and settings are all inside simple attain, enabling you to weblog in lightning pace.
The WordPress dashboard is quite a bit much less vibrant than Tumblr. Boasting a clear, easy overview, you get an prompt snapshot of what’s occurring in your weblog. The dashboard modules could be customised, to incorporate extra or fewer columns and modules could be hidden simply.
The complete breadth of WordPress settings and choices are accessed from the left sidebar. That is the mind of your weblog and once you’re first beginning out, there aren’t too many to choices to fret about.
It’s not till you begin including Themes and Plugins that issues might turn into slightly extra difficult. Earlier than that writing and publishing content material is a straightforward course of.
The running a blog course of
Since running a blog is probably going your important aim with each of those platforms, it is smart we glance nearer on the strategy of publishing content material. By content material, we imply all types of media from normal textual content posts to photographs, video and audio.
Running a blog on Tumblr
Tumblr is laser-focused on running a blog and it’s extremely simple to create a publish in virtually any format. Choices embody:
Clicking any considered one of these choices within the prime bar will will let you begin creating your content material. After, you’ll be able to add a bunch of tags to your publish to make it extra simply discovered by different Tumblr customers. You then’re able to publish.
As a result of it’s so easy there gained’t be any additional choices to confuse issues. Should you’re a brand new consumer, they’ll even aid you out with helpful modifying tricks to make your publish look nice.
Running a blog on WordPress
Whereas WordPress is arguably top-of-the-line running a blog platforms, it’s not as straight-forward as Tumblr. WordPress affords a feature-rich service to each kind of blogger and web site proprietor, so there are much more choices when making a weblog publish.
Informal bloggers might not want all of those settings, however they’re very best for skilled bloggers who need to lengthen their web site and customise each element. That being stated, WordPress affords an attractive, minimal canvas to create content material.
With the introduction of the brand new Gutenberg editor, content material could be created with easy blocks, permitting you the flexibleness to show issues in any manner you want. Block sorts embody:
Video and audio embeds
Columns and buttons
Photographs and galleries
Shortcodes and customized HTML
And an entire lot extra. The customisation energy with WordPress places every little thing squarely within the consumer’s fingers, which is fantastic if you understand what you’re doing.
Customising your weblog
Even when all you need to do in your weblog, is publish a each day stream of your actions, you’ll nonetheless need to personalise issues a bit. With the ability to customise how your pages look, helps to inject persona and a way of your personal self into your content material.
So how do WordPress and Tumblr measure up with their customisation choices? Let’s discover out.
Customisation with Tumblr
Tumblr has a restricted vary of customisation choices for its customers. You’ll be able to edit parts just like the weblog cowl picture and profile image, together with numerous colors and fonts.
There’s additionally quite a few themes which might change the general look of your weblog. However the extra complicated and design-savvy themes do include a price ticket, compared to the easier, free counterparts.
Extra skilled customers can customise the HTML of their blogs, however should you’re searching for one thing extra feature-rich you’re not prone to discover it on Tumblr.
Customisation with WordPress
The customisation alternatives for WordPress are close to limitless.
You’ll be able to change each facet of your weblog and make it look nevertheless you want. Not solely can you buy professionally made premium themes, however there’s additionally a wealth of free themes out there, with extra added frequently.
Staff this with a treasure trove of plugins each free and paid, your weblog could be no matter you need it to be with WordPress.
Fundamental customisations comparable to color and structure are simple sufficient to vary with none assist. But for a very skilled look, new bloggers would possibly wrestle with the huge alternative and technical know-how. On this case, discovering somebody properly versed in WordPress design can be useful.
That being stated, WordPress surpasses Tumblr in customisation. There’s merely no competitors.
Social & group
Running a blog is one factor however getting your content material seen by extra individuals is one thing else fully. Because the world’s gone loopy social on-line, it is smart you’ll need to know what WordPress and Tumblr have to supply on this context.
Social on Tumblr
In relation to Social, Tumblr begins recommending content material as quickly as you create your weblog. Hitting the Trending tab will present you what’s presently scorching and you may additional drill this content material down by employees picks and content material kind.
Your individual weblog will present as much as others in the identical manner based mostly on pursuits, searches and tags. This creates an ecosystem the place sharing is crucial. It’s just about a social sharing platform in its personal proper.
Social on WordPress
Social on WordPress is a special kettle of fish. As a result of it’s a self-hosted platform, the selections on what sharing choices to incorporate in your web site are fully as much as you.
Is all as much as you to do. This contains sharing your content material with different individuals.
It takes some work to advertise your weblog on WordPress however there are many free and premium instruments that may aid you make your life simpler.
Possession of your content material
Possession of your content material is a difficult however necessary topic. If you begin a weblog, it’s good to determine if you need to have the ability to personal your content material, or should you’re proud of the platform you utilize, having management of it.
With Tumblr, the reality is you don’t personal your personal content material. The corporate who owns Tumblr (on this case Automattic), owns your content material and your weblog. This implies they will do no matter they need with it, together with suspending your account.
Whether or not it will change sooner or later, stays an open query. However since Automattic owns the content material of WordPress.com blogs (the hosted model), chances are high they’ll personal your Tumblr weblog too.
However self-hosted WordPress blogs don’t have this downside. As a result of it’s important to arrange self-hosted WordPress on a server you pay for, you keep management over it. The house you hire from the internet hosting firm isn’t yours to personal, however the web site and all of the information on the server belong to you.
Word: Some internet hosting firms have guidelines on the kind of content material you’ll be able to publish on their servers. However that is simply solved by switching firms.
The necessary factor is that you just register your area with a special firm than you host with. Lots of hosts will provide free migration providers so you’ll be able to swap simply, then merely replace your DNS with the area firm. Keep away from any provide for a free area along with your net host as a result of migrating domains is a tedious course of.
How a lot does it price you?
Now we’re speaking cash and should you’re a kind of individuals who has to stay to a good price range, it’s necessary to concentrate to the prices your weblog may incur. The fees for Tumblr and WordPress are very completely different, so let’s take a more in-depth look.
Tumblr is actually a free-to-use platform. You’ll be able to create an account without cost and publish content material for free of charge too. There aren’t any internet hosting or subscription charges levied at you, so that you’re good to go right away.
Prices can come up should you determine to spruce up your weblog with premium themes and customized domains, however that’s about all there may be.
Since WordPress is open-source, additionally it is free to make use of. You’ll be able to obtain the software program and modify it to your coronary heart’s content material with no cost in any respect. However to get it up and working as a working weblog, you’ll must shell out on the internet hosting and domains.
The price of internet hosting your weblog and buying a site title will depend on what you need to do with it. For one thing easy, it shouldn’t price various quid a 12 months. For premium internet hosting choices the costs can get pricey.
Comparability desk of WordPress vs. Tumblr
Quite simple and user-friendly
Easy with a studying curve
Running a blog
Easy out of the field
Geared in direction of superior bloggers
Restricted themes and customisation
Limitless alternative and customisation choices
Social & Group
Simple to share, prompt group
Left within the Bloggers fingers
Content material Possession
Owned by Tumblr
Owned by you
Free with elective extras
Pay for area and internet hosting
As somebody who’s been a blogger for quite a few years now, I nonetheless suppose it’s necessary to check the out there platforms. Since WordPress and Tumblr are two of the most important ones out there, it is smart to see what they’ve to supply.
When it comes right down to the ultimate choice, Tumblr is a good alternative for bloggers seeking to discover their toes within the on-line world. Its options are all beginner-friendly and straightforward to get the cling of proper from the beginning.
There are some customisation choices, none of that are too complicated and the power to attach with a big group from the beginning is nice for kicking off your running a blog journey. The draw back although is that you don’t personal your content material.
WordPress, nevertheless, is a complete running a blog platform that has a little bit of a studying curve to get used to. Higher suited to established bloggers with superior abilities, it’s feature-rich with the power to do what you need along with your weblog.
Customisation is close to limitless and whereas some prices are concerned with internet hosting and domains, you keep possession of your content material.
Personally, I might select WordPress over Tumblr. Proudly owning my content material is necessary to me, and whereas it might be tough to get the cling of issues, the talents realized by utilizing WordPress, are useful ones for additional down the road.